The media and telecommunications business has several examples of businesses that are based on royalties or profit sharing:The dialup Internet connection had its glory days with free Internet access providers such as Tutopía (IFX Networks), Uyuyuy (Netizen), Gratis1 (Starmedia), Fullzero (Clarín), Alternativa Gratis, Keko and Dearriba (ISP that had as a novelty to distribute the profits also among the users), among others. Basically, the money generated by the connected minutes that the users of these companies was distributed among the telephone company, the free internet access company, the medium that provided advertising so that the service could be known, and finally, and of course, in this world where the user is the center of the brands, the consumer also charged.
With the advance of broadband and cell phones, this first business was running out and another one emerged that is increasingly stronger: revenue sharing on content consumed through cell phones. Winning Players: Cell phone company, technology integrator (earning less and less or disappearing), owner of the content and medium that provides advertising. What TV program does not have a call to action to participate in a trivia through the mobile phone? We have not yet seen that the user is paid but it is not far from that, for example a user invents a ringtone or wallpaper that thousands of others want to download and therefore that user is rewarded with part of the profits.
We already see this last case made a reality on the Internet in video sites competing with Youtube, such as Revver and Metacafe . Uberbin published days ago how Revver distributed the first million dollars among the users who had uploaded their videos. Metacafé has its Producer Rewards program and the top ten is headed by Kipkay , a user who in just over 12 months and with 79 videos uploaded has earned more than 59,000 dollars! Almost $5,000 per month or $750 per video.
The formula is simple, Revver and Metacafe charge advertisers and then share the profits with the content producer according to the success of their video.How much money would these guys from Salta, seen by more than 2,700,000 people on YouTube, have earned for their cover of Sepultura?The Argentine Chamber of Advertisers opened the registration for a new event with content about the Internet with a title and content that promise the speakers of Publiquest , Icolic and Media Contacts and the cases of brands that have already been encouraged to communicate with their audience on the Internet beyond adapting the street graphic to upload it to the home page of a mainstream site .
The place will be in the same place where the search engine marketing events (where we participate with inZearch ) and mobile marketing have already taken place: the Telecom auditorium .What an important event, especially since the audience is mainly advertisers, who at the end of the day with their advertising investments help the industry grow.See you there and I’ll leave you with a video of Icolic that they sent for the end of the year and a link to the Mediacontacts interactive TV report of their unmissable MC Insight
