In the new year, I wish you a prosperous business, smooth work and good health!
Information technology is changing with each passing day, and the market is changing rapidly. If I use a few keywords to summarize the summary of 2015 and the outlook for 2016, I will use Mobile Media, Social Media, O2O and Big Data.
Let’s talk about Mobile Trend first. There are some charts below, which I think are quite explanatory, so I would like to share them with you here. Most of the data used in the chart is as of March 2015. One year from now, I believe that the “flow trend” will only get hotter.
Figure 1: Mobile’s Share of Web: Asia
As can be seen from this chart, since 2010, the use of “mobile platforms” by people in Asia to surf the Internet has increased rapidly, and it is reasonable to believe that it should have crossed 50% by now.
Chart 2: Number of Desktop & Mobile Users
As early as 2014, the number of people around the world using “mobile platforms” to surf the Internet has surpassed those using desktop computers, according to this 2015 chart by Internet data analysis company comScore.Yes, this data only represents the United States, but it is also useful for reference. The time people use “mobile platforms” to surf the Internet continues to increase.
In 2013, it was tied with desktop computers, and then surpassed. In 2014 and 2015, people used The time spent online on desktop computers remained unchanged, but the time spent using “mobile platforms” continued to increase. By 2015, adults spent an average of 5.6 hours a day online, of which 51% used “mobile platforms”.
According to this chart, when people use the “mobile platform” to surf the Internet, they spend 80% of their time browsing with Apps, and only 20% of their time with Browser, which shows that people like Apps more than Browser, and websites are a must, and Apps are also linked to customers. necessary channel!
Figure 5: Mobile Social Use in Asia
In Asia, 58% of users in Hong Kong use “mobile platforms” to access social networking sites and apps, while Singapore has the highest at 80%.
Figure 6: Mobile Commerce in Asia
It is estimated that the Japanese are the least, accounting for only 6% of the population, South Korea is the highest, reaching 37%, Hong Kong is not bad at 23%, and China is higher (of course), reaching 27%!
Chart 7: HK Digital Population
With a population of 7.26 million in Hong Kong, nearly 80% of people have access to the Internet, and most of them have more than one mobile phone with Internet access. Among them, 64% of the population use “mobile platforms” to access the Internet.
Chart 8: Time Spent with Media of HK people
In fact, it is similar to the data of Americans in Figure 3. Hong Kong people use desktop computers and “mobile platforms” to surf the Internet for five or more hours a day, which is really a lot!
Figure 9: E-Commerce by Device of HK people
All are similar to the global trend! Nearly 40% of netizens shop online through desktop computers, and 22% use mobile phones to shop online. This number should not end!
“Mobile platforms” have become the most influential tool in people’s shopping decisions in 2012.
Summary: Of course, maybe I didn’t tell you something you didn’t know, “mobile media” has been and will continue to expand to become the center of human life, whether it is to obtain information, communicate, socialize, entertainment, shopping, it will be in “mobile media” ” happened, so in terms of marketing strategies including “data collection”, how could it not put more resources on “mobile media” and “mobile platforms”? !
